23 Marketing Books You Should Be Reading in 2025 (Seriously)
A curated reading list for marketers
Happy 2025! As I was setting my New Year's resolutions (yep, still doing those), I had a thought: with all the shiny new marketing tools and trends, are we forgetting the timeless wisdom in our field?
So, I decided to kick off the year by sharing a list of 23 marketing books that I believe every marketer should read (or revisit) in 2025. Don't worry – these aren't dusty old textbooks. They're packed with insights that are still super relevant today.
A curated reading list for marketers in 2025
1. Influence: The Psychology of Persuasion by Robert Cialdini
2. Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne
3. The Copy Book by D&AD
4. Hooked: How to Build Habit-Forming Products by Nir Eyal
5. The Greatest Salesman in the World by Og Mandino
6. Upstream Marketing by Tim Koelzer and Kristin Kurth
7. Building a StoryBrand by Donald Miller
8. Breakthrough Advertising by Eugene Schwartz
9. The 1-Page Marketing Plan by Allan Dib
10. Invisible Influence by Jonah Berger
11. Epic Content Marketing by Joe Pulizzi
12. Crushing It! by Gary Vaynerchuk
13. Scientific Advertising by Claude Hopkins
14. Read Me by Roger Horberry and Gyles Lingwood
15. This is Marketing by Seth Godin
16. Hacking Growth by Sean Ellis and Morgan Brown
17. Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney
18. Content Design by Sarah Richards
19. The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
20. CMO to CRO by Brandi Starr, Rolly Keenan, and Debbie Qaqish
21. How to Launch a Brand by Fabian Geyrhalter
22. Dotcom Secrets by Russell Brunson
23. Intercom on Marketing by Intercom
Diving into marketing books does more than just sharpen your marketing skills. It's like a mental gym workout – you'll find yourself thinking more critically, writing more persuasively, executing ideas more effectively, and even speeding through text faster than before.
And who knows? These books might just light a fire under you, pushing you to make bold moves in your career. I can definitely say they've done that for me.
Now, if you're feeling a bit overwhelmed by the whole list and want to start small, here are my top 4 picks for 2025 (in order of "you absolutely gotta read these"):
Breakthrough Advertising
Scientific Advertising
Dotcom Secrets
Building a StoryBrand
Trust me, cracking open any of these books will give you a serious leg up when you're putting together your marketing game plan for 2025. I hope you've found some new additions to your "to-read" pile!
That’s it for today, see you next Thursday✌️
Oumaima
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